How do you do audience research on Reddit?

Why researchers keep coming back to Reddit

Surveys tell you what people say when asked. Reddit tells you what they say when nobody's asking. Under pseudonyms, in communities that punish marketing speak, people describe their workflows, budgets, and frustrations with unusual honesty. Since GummySearch shut down, a lot of teams lost their default tool for this, but the method never depended on one product.

A week of structured reading

1. Day 1: build the community list. Start from your customers' identity and job language, not your product category. The subreddit finder workflow covers this step in depth.
2. Days 2 to 5: mine three thread types. Complaint threads show the pain. Recommendation threads show the alternatives and their perceived flaws. "How do you handle X" threads show workflows your product must fit into.
3. Day 6: collect language verbatim. Copy exact sentences into a doc. "Spending every Friday on billing" is a headline; "invoicing pain" is not.
4. Day 7: turn it into criteria. Write one paragraph describing who your buyer is and what they're struggling with, in their words.

From research to a running system

That final paragraph is more useful than it looks. It's literally what Grabbit asks for at project setup: you describe your business and audience, it suggests subreddit feeds, then scores every new post against that description with AI. Your research becomes the standing filter, and the reading you did manually for a week keeps happening automatically, with the qualified posts streamed to your dashboard.

Audience research on Reddit isn't a one-time project. Communities drift, language changes, new competitors appear in the recommendation threads. Set the system up once and let it keep listening.